This is why many corporate writers struggle to win on LinkedIn.
It is not because they have nothing to say. And it is definitely not because they are bad writers.
It is because everything they were trained and rewarded for in their careers is exactly what kills a LinkedIn post.
Formal language — rewarded in boardrooms, invisible on LinkedIn.
Structured arguments — rewarded in boardrooms, invisible on LinkedIn.
Comprehensive, detailed explanations — rewarded in boardrooms, invisible on LinkedIn.
You spent years mastering how to write for boardrooms. But LinkedIn is not a boardroom. So when you try to show up here, your words feel stiff, corporate, and like a memo nobody asked for. Then you delete it. And just like that, another week goes by without you showing up.
The truth is that you do not have a writing problem.
You have a translation problem.
And that is a completely different thing to fix.
The skills that made you excellent in your career are still valuable. They just need to be translated into a format that LinkedIn audiences can connect with. Shorter sentences. Personal stories. Direct opinions. Human language, not corporate language.
If this sounds like you, I have got the perfect solution.
— Ella, Content Strategist & LinkedIn Ghostwriter
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