If you think ghostwriters are paid to write, then you're mistaken.
They're paid to ask the questions their clients don't know how to ask themselves.
Having worked with some founders, I noticed that some of them rarely lack ideas, instead they lack the words to explain them.
As a ghostwriter, I changed my strategy then and began asking better questions.
Some clients have brilliant thoughts in their heads.
But when they try to explain it, everything comes out scattered.
So instead of waiting for clarity, I create it.
These are the 4 types of questions I use to unlock clarity:
E.g. Why are we saying this now? What triggered this thought?
E.g. What do you believe that most people get wrong?
E.g. What frustrated you about this? What excites you about it?
E.g. Can you give a real example? What actually happened?
Now, this is how ghostwriters turn scattered thoughts into authority content.
The quality of your writing will always be limited by the quality of your questions.
And the best ghostwriters are not just writers, they're investigators.
— Ella, Ghostwriter and Content Strategist
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